Celebrate Global Meetings Industry Day on April 3, 2025!
Join us for Global Meetings Industry Day (GMID) — a global day of advocacy highlighting the powerful impact of meetings, trade shows, conferences and events on people, businesses and communities.
Get Involved
Explore U.S. Travel's GMID 2025 toolkit (resources available on the right), featuring key messages, graphics and social media posts to help amplify how #MeetingsMatter on April 3!
Why Meetings Matter
Meetings and events are essential drivers of economic growth and innovation. In 2024, more than $126 billion in meeting and event-related travel spending took place in the U.S., directly supporting nearly 620,000 American jobs.
Beyond business, meetings and events help drive travel, acting as an indispensable source of visitor spending in many destinations. Hosting an event, convention or trade show stimulates local economies by attracting visitors who stay in hotels, dine in restaurants, shop in stores and bring new revenue to the community.
Whether it's a conference that sparks new partnerships or a trade show that introduces the latest innovations, meetings deliver value that extends far beyond the event itself.
