Travel Segments

Fully Restore International Inbound Travel

The United States cannot afford to turn away billions of dollars in visitor spending.

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Maintain Robust Growth in Leisure Travel Demand

Domestic leisure travel’s growth remains imperative for the industry’s full recovery.

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Reignite In-person Meetings and Events

It’s time to get back to business.

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Advocacy Pillars

Diversity, Equity and Inclusion

A successful future relies on an inclusive and diverse workforce and guest experience.

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Global Competitiveness

Lead strategies to grow travel and the global competitiveness of the U.S. travel industry

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Mobility and Infrastructure

Modernizing America’s transportation and travel infrastructure as we build back better

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Reimagining Air Travel Security

Integrate technology to meet the demands for an improved and innovative air travel system

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State of the Workforce

Resources and data to rebuild a stronger, more diverse travel workforce

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Sustainability

Creating a better future for travel—and our planet.

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Visitation and Facilitation Reforms

Strengthening our economy through an improved traveler experience

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Industry Progress

Brand USA

For every $1 spent on marketing, Brand USA adds $25 to U.S. economy.

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COVID-19

U.S. Travel led successful advocacy efforts to aid the travel industry’s recovery.

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