The global travel marketplace is highly lucrative, and it is more important now than ever before that we keep American destinations top of mind for travelers, both in the U.S. and abroad.
This playbook is designed to help better prepare destination organizations for a variety of scenarios related to the stability of their funding and reputation within their communities.
The freedom to travel is one of the many liberties we enjoy as Americans, but we are in a new era with shifting global landscapes and unexpected challenges.
America’s vacation behavior is changing—and for the better. Employers are showing signs of having more encouraging vacation cultures, and employees are feeling more confident about using the time they earn.
This report, commissioned by the Destinations Council, serves as a tool for destinations to advocate for consistent or increasing investment in tourism by comparing their destination’s situation to others and track expenditures and rates over time.
