The freedom to travel is one of the many liberties we enjoy as Americans, but we are in a new era with shifting global landscapes and unexpected challenges. This playbook is intended to help destination leaders ready themselves, their organizations and their staff for crises that may arise. It is a synthesis of insights and best practices that we have gleaned from interviews and conversations with some of the country’s leading travel and tourism destination leaders.

Playbook: Crisis Readiness and Response

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