Congratulations to U.S. Travel’s ESTO 2024 Destiny and Mercury Awards finalists!

The Destiny and Mercury Awards recognize destinations and state tourism offices for excellence and creative accomplishment in destination marketing and foster the development of imaginative and innovative campaigns.

U.S. Travel will announce the winners in each of the 18 categories at the Awards Dinner and Presentation on Tuesday, August 13 during ESTO 2024 in Columbus, Ohio.

View the finalists' entries here.

Mercury Awards  Destination Stewardship 
Discover South Carolina 
Idaho Department of Commerce, Tourism Development 
Travel South Dakota 
Destiny Awards  Destination Visitor Guides (Print) 
Destination Door County 
Destination Madison 
Hilton Head Island-Bluffton Chamber of Commerce/Visitor & Convention Bureau 
Mercury Awards  Broadcast Advertising: Television 
Alaska Travel Industry Association 
Explore Minnesota Tourism 
Visit North Carolina 
Destiny Awards  Integrated Marketing and Messaging Campaign: Overall Marketing Budget Less Than $1 Million 
Experience Champaign-Urbana 
Greenwood Convention and Visitors Bureau 
VisitErie 
Mercury Awards  Community Engagement 
Hawai‘i Tourism Authority 
Illinois Office of Tourism 
Tennessee Department of Tourist Development 
West Virginia Department of Tourism 
Destiny Awards  Destination Website 
Destin-Fort Walton Beach, Florida 
Ocala/Marion County Visitors and Convention Bureau 
Visit Williamsburg 
Visit El Paso 
Visit Sarasota County 
Mercury Awards  Digital & Social Campaign 
Alabama Tourism Department 
Arizona Office of Tourism 
Travel Wisconsin 
Utah Office of Tourism & Film 
Destiny Awards  Community Engagement 
Travel South USA 
Visit Austin 
Visit Mesquite 
Visit Ventura 
Mercury Awards  Video or Film Series 
Kentucky Department of Tourism 
Travel Michigan 
VISIT FLORIDA 
Destiny Awards  Integrated Marketing and Messaging Campaign: Overall Marketing Budget More Than $5 Million 
Las Vegas Convention and Visitors Authority 
San Francisco Travel Association 
Visit Denver Convention & Visitors Bureau 
Mercury Awards  Public Relations Campaign 
VisitLEX 
Martin County Office of Tourism & Marketing 
Visit Greater Palm Springs 
Visit Myrtle Beach 
Destiny Awards  Video or Film Series 
Fort Myers – Islands, Beaches and Neighborhoods 
Visit Laguna Beach 
Visit Macon 
Mercury Awards  Integrated Marketing and Messaging Campaign: Overall Marketing Budget Less Than $10 Million 
Colorado Tourism Office 
Idaho Department of Commerce, Tourism Development 
State of Washington Tourism 
Destiny Awards  Public Relations Campaign 
Discover South Carolina 
Hawaiʻi Tourism Authority 
Nevada Division of Tourism/Travel Nevada 
Mercury Awards  Destination Visitor Guides (Print) 
Alaska Travel Industry Association 
Maryland Office of Tourism 
Oklahoma Tourism and Recreation Department 
Destiny Awards  Digital & Social Campaign 
Greater Miami Convention & Visitors Bureau 
Visit Lake Charles 
VisitNorfolk 
Mercury Awards  Integrated Marketing and Messaging Campaign: Overall Marketing Budget More Than $10 Million 
Illinois Office of Tourism 
Tennessee Department of Tourist Development 
U.S. Virgin Islands Department of Tourism 
Destiny Awards  Integrated Marketing and Messaging Campaign: Overall Marketing Budget $1 Million to $5 Million 
Meet Minneapolis 
Visit Savannah 
West Hollywood Travel + Tourism Board 

U.S. Travel Association

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