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Brand USA — a program that has proven to boost U.S. jobs and the economy without costing taxpayers a dime — has been reauthorized through 2027.
Thanks to our travel champions in Congress, the travel industry and other key stakeholders, language to reauthorize Brand USA was included in a 2019 year-end funding agreement, ensuring the program can continue to operate through 2027.
Travelers have many choices and we want them to choose America. With Brand USA’s reauthorization, we are in a better position to welcome more inbound visitors and stay competitive in the global travel market.
