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Renew Brand USA

Brand USA has been reauthorized through 2027

Brand USA—a program that has proven to boost U.S. jobs and the economy without costing taxpayers a dime—has been reauthorized through 2027.

Thanks to our travel champions in Congress, the travel industry and other key stakeholders, language to reauthorize Brand USA was included in a 2019 year-end funding agreement, ensuring the program can continue to operate through 2027. We appreciate all those involved who helped make this happen.

Travelers have many choices and we want them to choose America. With Brand USA’s reauthorization, we are in better position to welcome more inbound visitors and stay competitive in the global travel market.

For more information about Brand USA, please contact Tori Barnes, executive vice president of public affairs and policy at: Email

Research, News and Commentary ^{on Renew Brand USA}

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FACT SHEET State Tourism Office Budget Dashboard (FY2023-24)

Commission Visits TSA Systems Integration Facility

PRESS RELEASE ICYMI: U.S. Travel’s Commission on Seamless and Secure Travel Makes Capital Area Airport Field Visits, Advances Work to Modernize Travel Process

Concert Attendees Clapping

THE ITINERARY Taking the “Swift Lift” Overseas

THE ITINERARY May 21, 2024

Growing U.S.-China Travel: Insights from Brand USA’s Tourism Leadership Summit in Xi'an

Recent data shows renewed interest among Chinese visitors in traveling to the U.S. Travel demand is soaring, indicating a clear resurgence of outbound tourism from China across many key markets. In...

THE ITINERARY May 07, 2024

New Economic Forecast Highlights Growth of International Visits to U.S.

Travelers with Suitcases

Right in time for IPW, the National Travel and Tourism Office (NTTO) shared updated forecasts that affirm the resurgence of international visits to the United States. According to NTTO, there were 66...

THE ITINERARY May 06, 2024

Highlights from the Weekend at U.S. Travel’s IPW 2024

IPW 2024 Saturday Eve

Delegates have already experienced a multitude of productive business meetings, invaluable networking opportunities, destination experiences and a lineup of over-the-top evening events. Here are some...

THE ITINERARY May 01, 2024

A Conversation with TSA on Biometric Screening Technology

Planes in a row at airport

In April, TSA Deputy Administrator Holly Canevari joined U.S. Travel EVP of Public Affairs and Policy, Tori Barnes at Hartsfield-Jackson Atlanta International Airport for a conversation on TSA’s...