2025 Strategic Priorities

The travel industry’s potential to supercharge the American economy and spirit is real; so too are the challenges of a new, dynamic political environment and overcoming a longstanding struggle to effectively communicate the travel industry’s value. U.S. Travel exists to capitalize on the industry’s opportunities while addressing its most pressing challenges.

Our long-term priorities are to: (1) establish travel as essential and responsible; (2) improve the travel experience; (3) provide members with opportunities to learn, connect and shape their business; and (4) build a best-in-class trade association. Below are U.S. Travel’s 2025 priorities with an emphasis on the following:

Building a strong relationship with the Trump administration and Congressional leaders

Empowering the industry to communicate a compelling message

Effectively implementing our new membership model and increasing engagement

Developing a strong team and cultivating talent to deliver greater value for our members’ investment